The UX profession has an aura of empathy and care for the people who use tech products. Businesses capitalize on this aura without having to entertain it.

At a fundamental level, all design is governance. We encounter inconveniences in our products & services every day which are actually the result of governance decisions made on behalf of customers during the design process.

Visual symbols are powerful ways to make social constructs – from fashion to government, feel legitimate, trustworthy, and familiar. What's the role that design play in reshaping our society?

How can we redefine our expectations to match our purpose?

As designers are revisiting the role they want to be playing in the world and questioning where we can go from here as a profession, the answer might be more obvious than we all want it to be: learning to separate the craft of making digital products from the industry we’re in.

The unintended consequences of our designs also have the same effect on the world as the intended consequences.

Designs have ethical consequences, but ethics are not always part of the design process.

The rise of customer-obsession mantra and data-driven culture cultivated a generation of designers who only take risk-free and success-guaranteed steps towards the inevitable local maxima of design monotony. Where do we go from here?